Not long ago, a lot of businesses would think a zillion times before plunging in to an ad campaign. The choices were very few and costs were very prohibitive. After the dot com bubble burst, a lot of sensibilities have crawled in to the online world. Companies such as Google, Yahoo, Discount click etc are offering good & affordable deals to the advertiser.

Discount click for example deals in Search engine marketing, Link management and Banner ad serving; all of which are pretty important for any advertiser. One needs to explore newer and customer friendly service providers rather than blindly go in for the most popular services. Any ad campaign done with due diligence is bound to bring good results.

Do let me know if you have had good or bad experiences with smaller players in the market; for sometimes David can outdo Goliath!

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